On this page we outline the process that takes place when you advertise online with google adwords or the yahoo! search marketing network.

1. the customer types a keyword into the search engine that matches your predefined list.

2. your advert appears next to the search results and the customer clicks on the advert. At this stage you pay the cost of the click.

3. the customer is taken straight to a page on your website relevant to the keyword they initially typed in.

       4a. for e-commerce websites - the customer follows your        website through the checkout process and submits their order.

       4b. for standard websites - the customer browses your website        and submits a contact form enquiry.

5. the submission of an order / contact form registers as a conversion.

6. on a monthly basis itqsolutions notify you of the average cost for a conversion to take place. This figure can be used to benchmark the effectiveness of all your marketing strategies, both online and offline.

NB: Points 1-6 take you through the optimum process.