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Here you will find all the commonly asked questions regarding smartclick. If your question does not appear here just [get in touch]

Our company has an offline marketing strategy.
Why do I need itqsolutions smartclick?
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We haven't found a company yet who hasn't wanted more traffic on their website! Smartclick will ensure that you’ll get more traffic which is highly targeted and relevant. While we fully support the use of offline marketing, we recognise the problem that a broad reach equals a high percentage of wasted exposure. With smartclick not only is every appearance of your advert appropriate but you only pay when the customer visits your website. Now we’d like to see an offline marketing strategy that can offer you that!
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You require a 3 month contract but what if I
don't get any enquiries? Are there any guarantees?
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itqsolutions are confident that you will get results from smartclick. Your campaign takes between 2-3 weeks to fully optimise. However if you have had no enquiries after the first month we are happy to return 50% of your initial costs with no-obligation to continue your contract. However we are proud to say we haven’t had to pay out yet!
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Who else uses itqsolutions' smartclick?
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We believe that any business can benefit from smartclick. Current clients include a leading veterinary practice with an e-commerce shop, a cabling and networking company, a leading homebuilder in the North West and a top interior and architectural designer working with nationwide hotels, restaurants and golf clubs. For case studies and testimonials please [click here]
............................................................................. When we start a campaign with a new client it can be hard to judge how many clicks you want or can potentially get and how much management your campaign will need. The management and click-costing process is different for every customer therefore we have introduced our starter package to deal with these issues.

With one price, we can balance our management costs and your click costs, putting aside an appropriate daily budget to maximise your clicks. The starter price covers all your expenses for the first 3 months of your campaign. This gives us enough time to weigh up the needs of your campaign.

After your 3 month contract we can then offer separate management and click costs to suit you, safe in the knowledge that your costs are balanced and allowing you to reach your full potential with pay per click advertising.
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Okay, so smartclick will provide high quality traffic
to my website. But what if we can't deal with the
number of orders/enquiries we receive?
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If the response you get is more than you can cope with, itqsolutions are more than happy to scale back your daily budget. This reduces the amount of times your advert is shown, therefore reducing the traffic. Alternatively, we can pause your campaign for a short amount of time and resume it at a later date, thereby 'using up' the remainder of your contract.
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Can I have input into the adverts and/or the
keywords you use in my campaign?
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We will always listen to your suggestions

If your clients are professionals in your sector, we will need to know any specific jargon and the FAQ’s you deal with.

If you sell to the general public, we work as the layperson, gauging what another layperson would type to find your website. Clients are often 'too' immersed in their field of work to pre-empt which keywords are used by the general public. This information will then be used to construct your adverts and keywords.
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I love the idea of smartclick but would be
ashamed to send more traffic to my website?
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itqsolutions provide a complete internet package. If your website isn't up to scratch, then no one will benefit from a marketing campaign. It is in your interest to capture those leads while they're on your website and not leave them cold. itqsolutions have in-house graphic designers and web developers who will bring your website up-to-date with dynamic, contemporary design using market leading software solutions.
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Why do I need itqsolutions? Why can’t I do it myself?
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itqsolutions have been running pay-per-click campaigns for over 18 months now and have learnt a lot along the way! We are experienced in writing attention-grabbing adverts and choosing targeted keywords while avoiding competitive and expensive choices. We will send you a [monthly report] to keep you up-to-date with the progress of your campaign and are always on hand to answer any questions you have.

Continual monitoring of your campaign ensures that:

  • new competitors don't adversely affect your positioning and costs
  • you aren't paying for keywords that aren't converting into orders/leads
  • you are competing visually whilst not paying over the odds
  • weeding out keywords that aren't performing
  • creating permutations of keywords that are performing
  • you are basically paying the least amount of the most effective keywords

    • If you decide that you definitely want to try pay per click advertising yourself we have a package designed especially for you. Please see our consultancy page for more information.
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    Why can’t you just get me high rankings in the organic search results? Why do I need to pay?
    .............................................................................itqsolutions provided search engine optimisation up until 2 years ago. In the early days of search engines, web authors used all sorts of trickery to get artificially high rankings usually at the expense of any relevancy to the web user. Search engines have therefore changed the ranking formula making it near impossible to do anything that will guarantee high listings except cross your fingers and pray! Good web design, which comes as standard at itqsolutions, will better your chances although doesn’t guarantee it. Pay-per-click advertising is therefore a step forward in the advertising game, ensuring web users get what they want and website owners get cost-effective and relevant leads.

    The name of my business is very similar to another brand. I don't want to pay for their clicks?
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    Our adverts are written with the sole aim of making your company and its products/services crystal clear. Web users will not click on an advert if it is not what they are looking for. If they don't click, you don't pay!
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    Our products/services are only relevant to Swaziland!
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    Don't worry, we can easily regionalise your adverts to only appear to your target customers. This can be within a mileage radius of yourselves or any other place in the UK, a specific city/area or any country or number of countries in the world. This regionalisation is based on the Internet Protocol (IP) address of the searcher and is about 99% accurate.
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    How much does it cost?
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    For all the costings involved in smartclick, please visit our [how much?] page.
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