Social Media

Twitter, Facebook and LinkedIn are buzzwords that you're probably familiar with, and either you're using one or more of them already, or the mere mention of them dredges up feelings of doubt and drudgery: do they actually work? Is it really worth training myself up on 4 platforms and logging in to each of them every day to post banal comments? Why should anyone care?

Social Media

Well, while it's true that no one really knows the exact level of benefit of marketing via social media, it's a free and easy way of putting your products and brand in front of millions of people and, if you're lucky, getting them to pass your site on to the millions of people they know. The question is, what?s the easiest way to do it?

Using a centralised system, ITQ's services offer a single point of access to all of these popular platforms, enabling you to pick one story, promotion or point of interest per day or per week, and push that up onto all four platforms with one click, with none of the setup or training hassle, or multiple login nightmares.

The ITQ service usually includes

Analytics

There's little point in investing in any type of marketing drive if, at the end of the day, you have no idea which parts of it were worth investing in. By integrating Google Analytics with your site and synchronising it with your various marketing campaigns, you can judge which ones are working and how well, enabling you to make your marketing budget work as efficiently and with as much impact as possible.

Google Analytics

Another benefit of using analytics is to determine whether your site structure is optimised and how to improve the overall customer experience. Are numerous browsers arriving at your site with the intention to purchase, and then losing interest before completing their purchase?

Tracking of customer behaviour will enable you to make your site work how your customers want it to, and by analysing your customers' journey through the site you can maximise sales and customer satisfaction.

The ITQ service usually includes

OPTIONAL EXTRA: There is the option to purchase a Traffic Attrition Report, which will be generated once analytics installation is complete. The TAR consists of a full review of traffic bouncing and site structure, and a report detailing probable cause with recommendations to reduce attrition.