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GA101 - Google Analytics Setup, Instruction and Reporting
There's little point in investing in any type of marketing drive if, at the end of the day, you have no idea which parts of it were worth investing in. By integrating Google Analytics with your site and synchronising it with your various marketing campaigns, you can judge which ones are working and how well, enabling you to make your marketing budget work as efficiently and with as much impact as possible.
Another benefit of using analytics is to determine whether your site structure is optimised an how to improve the overall customer experience. Are numerous browsers arriving at your site with the intention to purchase, and then losing interest before completing their purchase?
Tracking of customer behaviour will enable you to make your site work how your customers what it to and by analysing your customers' journey through the site you can maximise sales and customer satisfaction.
GA101 module includes:
- Setup of Google Analytics account
- Integration of Google Analytics with your site and marketing tools
- Test and launch of analytics service
- Initial report, instruction and handover
Optional extra: There is the option to purchase a Traffic Attrition Report, which will be generated once analytics installation is complete. The TAR consists of a full review of traffic bouncing and site structure and a report detailing probably cause with recommendations to reduce attrition.