Ensight - Solving the Multi-Channel Challenge

Ensight is a platform designed to tackle the issues that arise in marketing to multiple channels including content creation, distribution and tracking. These multiple channels include:

• Facebook, Twitter, YouTube, etc
• Google and Bing
• Your website, as well as microsites and blogs
• Email, text messaging and post
• Apps on mobile devices and platforms like Facebook
• Call centres
• In-store or via direct sales channels
• Traditional "offline" activities (outdoor media, print advertising, PR, etc)

What is the challenge?

• Your audience is spread across many channels
• Audiences move seamlessly between channels, making it more difficult to keep track of the efficacy of marketing spend
• Content created for one channel does not naturally extend to other channels and devices
• Marketing budgets do not expand as the number of channels increases
• Coordinating a consistent message across multiple channels and devices is complicated and time consuming
• Each channel has its own set of rules and etiquette and marketers have to continuously adapt their skills in order to stay relevant

The Ensight platform provides an integrated approach to multi-channel marketing, incorporating a variety of features in one place:

• Web publishing and landing page creation
• Email and SMS marketing
• Social media management and monitoring
• Forms and database creation
• Cross-channel profiling (tracking and analytics)
• Segmentation

For more information regarding the Ensight platform and to organise a demonstration, please contact ITQ.